System sellers

[dav4463]

Just curious, how does one become a system seller ? How do they get our names ? If someone was just starting out, how would they go about it ? It is an interesting business.....not that I am going to become a system seller, but hey...if I hit a long losing streak or lose my job...who knows ?!

[midnight]

The first thing a person starting out as a system seller might do is buy a mailing list.

A lot of outfits have made good money by offering a free system or such. All the recipient has to do was send in a self-addressed stamped envelope. The system is sent as promised. And within a few months, the targets are getting tons of mail from system sellers, selection services, software sellers, plus sports touts, offshore racebooks and sportsbooks, and everything else that has to do with gambling or getting rich quickly with little effort.

[timtam]

I noticed one time I sent for something and it came back with my last name spelled incorrectly. Low and behold I got lots of literature within the next 6 months with the incorrect spelling on each piece of material. The sellers swear
they won't ever divulge your name or address but the only person left swearing is you. I used to get alot of stuff out of Everett, Wa I believe with
the incorrect spelling. Horse systems, slot systems, stock reports, and even one time something for private enlargements. How did they know :blush:

[Overlay]

I've never mailed solicitations for my titles direct to players. After developing my methods, I started by corresponding with or personally visiting various outlets that I thought were respected handicapping sources, and/or that I had been doing business with as a customer for a long time (such as Gambler's Book Club and American Turf Monthly). I dealt directly with the decision-makers (for instance, Howard Schwartz at GBC and Ian Blair, the editor of ATM at that time, who was aware of me through some favorable comments he had made about a letter to the editor that I had written shortly before, and that ATM had published (which is another way to get noticed)). I was able to persuade them of the merits of my handicapping approach, and to market my titles through their outlets to see how they would sell. From there, I opened my website (which has been the most cost-effective means of marketing for me, since I could go into extensive detail on the advantages of my items at minimal expense), worked on search-engine optimization, and (most importantly for business) offered a capability for credit-card sales through PayPal, along with a generous return policy as an inducement to potential customers. (However, I do not deal with or supply names to any other organization which develops the type of mass-mailing lists you made reference to.)

[kingfin66]

In the old day, not that long ago I might add, system sellers would advertise in the print media (DRF, maybe American Turf Monthly, etc.) and send out direct mail. They still use direct mail, but there are much, much more effective ways to sell things now. If I were going to sell a system, I would use Click Bank and have other people sell it for me, paying them a percentage commission for each sale. In conjunction with this, I would start an opt-in e-mail newsletter...some of you may receive this type of thing now from poker rooms or sportsbooks. Of course, you would need an effective sales-oriented webpage to give the come on spiel for your product. This would be the electronic equivalent of what you receive in the mail. Finally, there is eBay. If you were going to use eBay. Rather than just trying to sell on eBay, I would try to get them to your site by giving them something free (not expensive for you, but free to them).