Breeder's Cup Tweets

[RunForTheRoses]

Just saw this via David Aragona's twitter, not sure what to think, harmless or crude. The BC retweeting may have been in bad taste. Any opinions?

https://www.thoroughbredracing.com/articles/breeders-cup-and-misguided-locker-room-tweet/

[EasyGoer89]

i disagree with Voss, women not going to the track has a lot to do with their dislike for gambling, this notion that they're avoiding the track because there are men there who like to look at women isn't a valid one in my opinion.

[bobphilo]

I am of two minds on this issue. True society and the corporate media exploits and objectifies women. But women are partners in this. They also objectify themselves. Corporations do extensive market research before engaging in million dollar ad campaigns and the find that using sexy women gets women's attention in selling women's products.

Look at the covers of men's magazines like Maxim and Esquire - hot sexy women. Look at the covers of women's magazines like Cosmo and Marie Claire - hot sexy women. Both genders are equally guilty of sexual objectification.

If women do not want to be bee seen as sex objects they should not go in public with sexy (AKA sexually arousing) clothes. You can't have it both ways.

[PaceAdvantage]

If women do not want to be bee seen as sex objects they should not go in public with sexy (AKA sexually arousing) clothes. You can't have it both ways.And so it begins.... :eek:

[JustRalph]

Get a ****ing life and and a sense of humor

How the hell did we get to be this sensitive?

[o_crunk]

Whether or not you agree with this being too PC or not....

The questions should be asked:

What the hell does this have to do with horse racing?

On what planet does racing's continuing infatuation w/ this "edgy" fashion stuff help racing?

I'm not quite sure this kind of marketing crap is helping anything but there's a whole lot of people in the industry paid very well to keep pushing this crap. I personally think it's not doing anything for racing.

As for the article, I could have done w/o the political histrionics. I'm not a woman but I do listen when a woman says something is offensive.

[ultracapper]

Go to any casino and you'll see guys staring at the pretty ladies all over the place, and there are plenty of pretty ladies. Pretty ladies love to gamble.

[AndyC]

Whether or not you agree with this being too PC or not....

The questions should be asked:

What the hell does this have to do with horse racing?

On what planet does racing's continuing infatuation w/ this "edgy" fashion stuff help racing?

I'm not quite sure this kind of marketing crap is helping anything but there's a whole lot of people in the industry paid very well to keep pushing this crap. I personally think it's not doing anything for racing.

As for the article, I could have done w/o the political histrionics. I'm not a woman but I do listen when a woman says something is offensive.

Think what you would like but Del Mar's summer meet owes a great deal of its success to beautiful women who go to the track to be seen. Without them you would have the Del Mar fall meet where any crowd north of 5,000 is a huge day.

[lex]

I never post but I have to say, as a chick, this doesn't bother me at all. Not much offends me though.

I assume advertising that cute ladies are at the track is the same as using happy hour or whatever to get guys in.

For reference my home track is Saratoga but I love the Big A and always feel comfortable there. Plus almost no women means empty bathrooms.

[o_crunk]

Think what you would like but Del Mar's summer meet owes a great deal of its success to beautiful women who go to the track to be seen. Without them you would have the Del Mar fall meet where any crowd north of 5,000 is a huge day.

Success?

Over the last decade at DMR summer meets:

Total handle down 20%
Total races down 4%
Total betting interests up 0.1%
Handle per race down 16%
Handle per betting interest down 20%
Attendance down 18%
Total on track handle down 31%
Handle per capita down 14%

[PaceAdvantage]

I never post but I have to say, as a chick, this doesn't bother me at all. Not much offends me though.

I assume advertising that cute ladies are at the track is the same as using happy hour or whatever to get guys in.

For reference my home track is Saratoga but I love the Big A and always feel comfortable there. Plus almost no women means empty bathrooms.When it comes to issues such as this, a woman's perspective is what I value most. Thanks, and you should post more! :ThmbUp:

[Tom]

I never post but I have to say, as a chick, this doesn't bother me at all. Not much offends me though.

I assume advertising that cute ladies are at the track is the same as using happy hour or whatever to get guys in.

For reference my home track is Saratoga but I love the Big A and always feel comfortable there. Plus almost no women means empty bathrooms.

Do you park in that dangerous lot at 9 PM in the cold and dark?
Just curious.


(;) LOL!)

[bobphilo]

Think what you would like but Del Mar's summer meet owes a great deal of its success to beautiful women who go to the track to be seen. Without them you would have the Del Mar fall meet where any crowd north of 5,000 is a huge day.
I see. Why not give free admission to women who show up dressed like sexy prostitutes, or even better topless. Those that rate a 9 or above get a special bonus. Better yet, get rid of the low attendance racing and just make it a strip show. That would really boost the gate. Of course all us "ugly" males always pay full price.

[Track Phantom]

I guess when you look at it closely, the photo was inappropriate. However, I would have glanced at it for about 2 seconds and never thought about it again. In my opinion, overarching to correct anything that is deemed politically incorrect is the reason we have the President-Elect that we do now.

[cj]

I guess when you look at it closely, the photo was inappropriate. However, I would have glanced at it for about 2 seconds and never thought about it again. In my opinion, overarching to correct anything that is deemed politically incorrect is the reason we have the President-Elect that we do now.

The photo and the original tweet were from a personal account. Whether you agree with it or not, it was his tweet and his alone. But the "Official" BC account not only retweeting it but adding a comment that was in poor taste is a whole different matter in my opinion. It condoned and even trumpeted his taste as their own.

[AndyC]

Success?

Over the last decade at DMR summer meets:

Total handle down 20%
Total races down 4%
Total betting interests up 0.1%
Handle per race down 16%
Handle per betting interest down 20%
Attendance down 18%
Total on track handle down 31%
Handle per capita down 14%

Like I stated, without the women the numbers would look like the fall meet.

[AndyC]

I see. Why not give free admission to women who show up dressed like sexy prostitutes, or even better topless. Those that rate a 9 or above get a special bonus. Better yet, get rid of the low attendance racing and just make it a strip show. That would really boost the gate. Of course all us "ugly" males always pay full price.

I am just the messenger, just giving you a fact about what draws some fans to the Del Mar summer meet. I am just an old horseplayer who went to Del Mar ever day because I liked to bet the races. But like it or not the stands are filled with people who are there for the party.

[o_crunk]

Like I stated, without the women the numbers would look like the fall meet.

Here's the thing. I don't think Bing Crosby would be out there taking pictures of girls asses and putting it on their racing form back in the day. Racing marketing wants it both ways...it wants the old glamour but w/ bro behavior. This is why they enlist crap like barstoolsports, that's how desperate it is.

Here's another thing...while the brilliant marketing department is busy taking pictures of girls asses, they couldn't be bothered to even tweet out the early changes on Saturday. I wrote about it here. (http://crunktrunk.tumblr.com/post/153003540563/wrangle-up) (/shameful plug).

It's ridiculous. To say the numbers would look like the fall meet is disingenuous. All that hot air about the pretty woman but their business is down just like all the other tracks on percentage basis. Compare it PEN or whatever crappy track. Down just the same.

This stuff isn't saving anything except putting some marketing spends in a couple of people who really are not interested in helping racing grow where it counts - wagering.

[lex]

Do you park in that dangerous lot at 9 PM in the cold and dark?
Just curious.


(;) LOL!)

Ha I never feel unsafe. But the one time I unleashed an anti-Big A tirade was one winter when they left a walking area covered in ice.

[lex]

When it comes to issues such as this, a woman's perspective is what I value most. Thanks, and you should post more! :ThmbUp:

Thanks Pace. I tend to the quiet side but I learn a lot from this site.

[AndyC]

It's ridiculous. To say the numbers would look like the fall meet is disingenuous. All that hot air about the pretty woman but their business is down just like all the other tracks on percentage basis. Compare it PEN or whatever crappy track. Down just the same.

The fact that wagering and attendance has gone down everywhere does not contradict the fact that Del Mar's summer meet benefits from the party atmosphere and beautiful women in attendance. If you will bother to look at Del Mar's financials you will see that they are making money in the summer from everything but their racing.

[ultracapper]

When it comes to issues such as this, a woman's perspective is what I value most. Thanks, and you should post more! :ThmbUp:

I love how she feels confident enough to call herself a chick. We need more women like her. Relaxed, yet obviously proud.

[o_crunk]

The fact that wagering and attendance has gone down everywhere does not contradict the fact that Del Mar's summer meet benefits from the party atmosphere and beautiful women in attendance. If you will bother to look at Del Mar's financials you will see that they are making money in the summer from everything but their racing.

Sure but this is the Breeders' Cup not an August Friday at DMR. Good for them for trying stuff to stop the bleeding but the truth is wagering is *by far* their biggest revenue generator no matter how many concerts or $12 beers they sell (as attendance continues its steady decline).

[lex]

I love how she feels confident enough to call herself a chick. We need more women like her. Relaxed, yet obviously proud.

Hilarious! I love the term chick. Ladies offended probably wont be my friend. Some of the people at the track that I hang with are guys close to my dads age and yes they check out the ladies as they walk by.

I could just be cranky though because I'm heading for the downward slide, where pretty soon no one will be checking me out! :lol:

[the little guy]

The photo and the original tweet were from a personal account. Whether you agree with it or not, it was his tweet and his alone. But the "Official" BC account not only retweeting it but adding a comment that was in poor taste is a whole different matter in my opinion. It condoned and even trumpeted his taste as their own.


Exactly.

While I strongly disagree with many here, if someone wants to post idiotic crap on their own Twitter site, that's there business. However, when the official BC Twitter account condones it, that is making quite a statement. Frankly, the BC owes many people an apology, whether specific people here agree or not. They have essentially said, at least at this point, that the BC believes in the objectification of women.

[AndyC]

Sure but this is the Breeders' Cup not an August Friday at DMR. Good for them for trying stuff to stop the bleeding but the truth is wagering is *by far* their biggest revenue generator no matter how many concerts or $12 beers they sell (as attendance continues its steady decline).

It is by far their biggest revenue generator but unfortunately the costs involved don't leave much if any of a profit. The ancillary items produce a tremendous profit. Not much cost in a $12 beer or $15 margarita.

[o_crunk]

It is by far their biggest revenue generator but unfortunately the costs involved don't leave much if any of a profit. The ancillary items produce a tremendous profit. Not much cost in a $12 beer or $15 margarita.

Sure and this is why they keep cutting purses. Don't know how that is good for the game. At some point, as bobphilo pointed out, why not just have a strip show, a couple concerts and screw the horses? This is where it's going anyway.

Keep up w/ this kind of marketing and that's what pretty much will happen.

[AndyC]

Sure and this is why they keep cutting purses. Don't know how that is good for the game. At some point, as bobphilo pointed out, why not just have a strip show, a couple concerts and screw the horses? This is where it's going anyway.

Keep up w/ this kind of marketing and that's what pretty much will happen.

This isn't rocket science. Purses are cut because betting is down. It has nothing to do with a track that markets a party atmosphere. Gambler's are choosing many of the numerous alternatives to racing despite a myriad of attempts to market the sport to every segment of the population.

[o_crunk]

This isn't rocket science. Purses are cut because betting is down. It has nothing to do with a track that markets a party atmosphere. Gambler's are choosing many of the numerous alternatives to racing despite a myriad of attempts to market the sport to every segment of the population.

Agree and this is why marketing in this way is basically a non-starter. It does nothing for racing. Basically what I said to begin with.

[AndyC]

": are tweets like the one discussed here going to help the push to increase the numbers of females who want to attend race meets? Photo: Doug Engle/Eclipse Sportswire/Breeders’ Cup"

The above question was copied from the twitter page shown in post #1. I am just guessing, but I really can't believe that women would opt not to go the BC or the Derby based on a picture such as the one posted.

[AndyC]

Agree and this is why marketing in this way is basically a non-starter. It does nothing for racing. Basically what I said to begin with.

You miss the point. Marketing is for the ancillary items. It draws in the party crowd. It does little for racing but helps the bottom line.

[Ray]

I'm going to say it. The women who are that offended are usually the ones nobody wants to objectify. This has been told to me by several women. Lots of jealousy comes out on this topic. I'm sorry but it's pretty much the truth. Of the women in the picture are offended that's one thing. But jealous old hags who don't like it can go to hell. It's obvious none of these uptight old hags go to night clubs because when they see the scorching hot women in there having a blast they would call 911 Props to you Lex

[MonmouthParkJoe]

Not a good look.

[lex]

All this stupid tweet says to me is hey guys there are ladies here. It's not obscene and it's not what keeps women away from racing.

Lots of women think this game is abusive. I don't go that far obviously, but there are plenty of things that turn me off all of the time. I will scream at the TV when some dope is whipping his horse to death when he's last and it's not going to change. Breakdowns are huge. But the worst part is I have a virtual stable filled with old time claimers who have dropped off the face of the earth.

So women are going to show up for the party. And men will show up to meet them. Some will bet a little, but most will buy the overpriced drinks and go on with their day.

Now if you really want me to be outraged I can head to the $7 parking at the Big A thread. Now that's outrageous and offensive.

[Ray]

:ThmbUp: All this stupid tweet says to me is hey guys there are ladies here. It's not obscene and it's not what keeps women away from racing.

Lots of women think this game is abusive. I don't go that far obviously, but there are plenty of things that turn me off all of the time. I will scream at the TV when some dope is whipping his horse to death when he's last and it's not going to change. Breakdowns are huge. But the worst part is I have a virtual stable filled with old time claimers who have dropped off the face of the earth.

So women are going to show up for the party. And men will show up to meet them. Some will bet a little, but most will buy the overpriced drinks and go on with their day.

Now if you really want me to be outraged I can head to the $7 parking at the Big A thread. Now that's outrageous and offensive.

[EagleEye Po]

A complimentary article which illustrates Teresa's point.

https://blinkers-off.com/2016/11/11/individuals-institutions-and-that-breeders-cup-tweet/

[Track Phantom]

I applaud the fact that people are calling out the original tweeter and, more importantly, the retweet by the Breeders' Cup AND, at the same time, it kind of makes me sick.

I think it's important to keep the country from regressing back to the 1970's but moving forward to what? A sterile, mightier-than-thou, everyone's a victim world?

I'm on the fence here. I can understand being against it while at the same time we just keep creeping closer to a world where we take ourselves way too seriously.

[johnhannibalsmith]

Seems like they finally found a way to get some real exposure. Kudos to them.

[NorCalGreg]

I see. Why not give free admission to women who show up dressed like sexy prostitutes, or even better topless. Those that rate a 9 or above get a special bonus. Better yet, get rid of the low attendance racing and just make it a strip show. That would really boost the gate. Of course all us "ugly" males always pay full price.


Allright!!! I've always said...racing needs a man that can think outside the box.

Way to go Bobby!!!!! Fresh Ideas for a stale industry :ThmbUp:

[proximity]

Do you park in that dangerous lot at 9 PM in the cold and dark?
Just curious.


(;) LOL!)

i hear lots of single girls troll that lot looking for prince charming.

it's the tall wealthy banker with expert handicapping skills type that needs to be on guard. :)

[classhandicapper]

I wish I could admire women for their intelligence, sense of humor, caring, accomplishments, and other positive qualities as human beings first, but still admire them for their beauty and sneak a peek at a cute ass once in awhile without someone making me feel like a criminal.

[cj]

I wish I could admire women for their intelligence, sense of humor, caring, accomplishments, and other positive qualities as human beings first, but still admire them for their beauty and sneak a peek at a cute ass once in awhile without someone making me feel like a criminal.

OK, but would you take a picture and post it on the DRF account? Big difference.

[EasyGoer89]

I wish I could admire women for their intelligence, sense of humor, caring, accomplishments, and other positive qualities as human beings first, but still admire them for their beauty and sneak a peek at a cute ass once in awhile without someone making me feel like a criminal.

Del Mar doesn't appear too concerned about exploiting attractive women to advertise horse gambling, not sure what a lady in a bikini on a beach has to do with betting horses....anyone?

https://www.youtube.com/watch?v=xclrotMdENU

[classhandicapper]

OK, but would you take a picture and post it on the DRF account? Big difference.

If I was in marketing I wouldn't do it because I know it would cause an uproar on twitter and a thread on Paceadvantage, not because I thought it was a particularly offensive picture that would or should make millions of women uncomfortable. I respect other people's feelings even when I think they are taking change for the better a notch or two too far.

[AndyC]

Del Mar doesn't appear too concerned about exploiting attractive women to advertise horse gambling, not sure what a lady in a bikini on a beach has to do with betting horses....anyone?

https://www.youtube.com/watch?v=xclrotMdENU

Gosh, I can't imagine why a guy would want to go to an environment surrounded by beautiful women.

[dilanesp]

Think what you would like but Del Mar's summer meet owes a great deal of its success to beautiful women who go to the track to be seen. Without them you would have the Del Mar fall meet where any crowd north of 5,000 is a huge day.

+1000