Innovation in Betting Shops

[zerosky]

I kid you not this, from Ladbrokes to be trailed in London

"the bookmaker will also trial spraying an aroma of turf into the shop to give the feeling of a live sports event."

full story here
http://www.igamingbusiness.com/news/ladbrokes-enhance-store-betting-experience

[horses4courses]

I kid you not this, from Ladbrokes to be trailed in London

"the bookmaker will also trial spraying an aroma of turf into the shop to give the feeling of a live sports event."

full story here
http://www.igamingbusiness.com/news/ladbrokes-enhance-store-betting-experience

The true aroma of turf must include a whiff of manure.
There was a time (1960/70s) in most betting shops in the UK/Ireland,
where that was the norm. Not a horse within miles, either. ;)